Email marketing is more than just sending off a quick newsletter and hoping for the best. Using the right tools, resources, and more will ensure that your email marketing efforts are streamlined, simple, and easy to navigate. These are the resources I swear by and use to grow my own email list.
MOXIE AND FOURTH FAVORITES
RESOURCES
FLODESK TEMPLATES THAT WILL MAKE HITTING "SEND" A BREEZE
A COMMUNITY DEDICATED TO EMAIL MARKETING FOR ADVISORS
a robust & custom flodesk build out
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My path to the travel industry and email marketing has not been a straightforward one, or even expected, if I'm being honest. If you had told me a few years ago that I'd be elbow-deep in the travel industry, I would've clutched my stethoscope in confusion, chalked it up to grogginess, and carried on with my night shift on the pediatric unit where I worked as a nurse for a decade.
And yet, here I am. A three-week adventure around the islands of French Polynesia led to me mentoring with the travel advisor who planned it. From there, I launched my very own travel business with virtually zero know-how, motivated purely by stubbornness and an unwillingness to fail. I was guided by the resources shared throughout the advisor community, eventually growing my business enough to leave healthcare and pursue travel advising full-time. Along the way, I became a client of 'TIQUE and fan-girled hard enough to land a spot on the team as the marketing administrator. And voilà - more than 5 years after entering the industry, I have found myself here: helping travel advisors harness the power of this very much overlooked part of their business.